- Aug 22, 2019
- 1 min read
Updated: Mar 17
I finally decided to update my personal branding. I used to identify as a watercolor artist and calligrapher, but realized I had a wider range of skills to offer. This included Branding & Identity, Illustrations, Layout Design, and much more.
Original Type Setting of Bambi Bold
Adjusted Type Setting of Bambi Bold
Initially, I settled on having a simple type logo and icon, which didn't have a lot of character. My professor, Jason Moss, had to challenge me to do something more interesting with it.
I was stumped. I didn't want any one illustration define me as a designer or have to put an illustration of myself on it. It just wasn't something I envisioned. It took a while, but I fortunately landed with something I really liked.
The redesign stems from my appreciation for serif fonts, and obsession with nude-mauve colors. It was something I visualized in my mind as a painting and ultimately decided it represented how fluid I was in the scope of my work.