UMAMI

Food for the soul, straight from the bowl.

UMAMI offers Japanese Donburi Bowls with a Western comfort-food twist. Donburi, which literally means "bowl", is a dish consisting of meat, vegetables, and other ingredients coming together over a bed of rice. The food is delightful to the eye, palate, and stomach.

Art Direction, Brand Identity, Strategy, Naming, Concept, Food Photography
& Promotional Collaterals